New umbrella for uncertain conditions ahead

umbrella

The chancellor this week made commitments of over £1.8 billion for roads. Cycling and walking received nothing. Given the financial, health and well-being benefits of these most environmentally benign of transport modes, surely this is an opportunity missed.

With the blustery meteorological and economic conditions that lie ahead, we want to show solidarity with fellow pedestrians by giving away a high-tech umbrella – complete with an image of the blue skies that always lie beyond thunder clouds printed on its underside.

umbrella

Uncertain time ahead: The chancellor this week made commitments of over £1.8 billion for roads, but cycling and walking received nothing.

The Suprella Pro umbrella is a new take on the traditional brolly – the mechanism opens inside out, which ensures the wet side of the umbrella faces inward when closed, exposing only the dry side.

The umbrella should be considered standard issue for any journey in Britain – whatever the time of year. It is a design so effective that it has remained largely unchanged for thousands of years, but the risk of losing one has not diminished over time. On an average day, the lost property office at Transport for London stores 12,000 waiting to be reunited with their owners.

suprellapro umbrella

Win yourself a Suprella Pro umbrella

We have one of these high-tech umbrellas to give away. Leave us a dry comment at the bottom of this page and we will pick a winner next week.

The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.

The Good Shopping Guide judges us to be the UK’s most ethical provider.

 

Comments

  1. Al Napp

    Reply

    Arid

  2. Al Reed

    Reply

    Dessicated

  3. Bryn Jones

    Reply

    Blue skies smilin’ at me
    Nothin’ but blue skies do I see

  4. Christopher Kubale

    Reply

    No more inside out umbrellas for me !

  5. Peter Clark

    Reply

    Dehydrated

  6. Damian Connaughton

    Reply

    Dry as a camel’s armpit

  7. Jen

    Reply

    I live in Glasgow and I categorically NEED one of these !!!

  8. sara garside

    Reply

    Unmoistened, understated, umbrella!

  9. Nickl

    Reply

    Tried to think of something, but dried up ……

  10. Richard Newman

    Reply

    As dry as a dead dingo’s didgeridoo.

  11. Chris Barker

    Reply

    You’d be a sili ca not to carry one of these!

  12. Vicky Hirsch

    Reply

    As dry as a sucked lemon?

  13. KTP

    Reply

    Those raindrops are falling on my head, they keep fallin’

  14. Alastair Seagroatt

    Reply

    Good way of thinking differently

  15. Margaret Willmot

    Reply

    Suprella the smartest brolly in town
    Keeps rain out when it’s up and in when it’s down!

  16. The next Lance

    Reply

    Fantastic idea, sure to brighten a dull miserable day!

  17. Francis Voon

    Reply

    I need a Superella to remain Superdry.

  18. Pete Gateley

    Reply

    No more sloppy brollies in the home – we’re stayin dry as a bone!

  19. Wesley Burrage

    Reply

    You would have to be wet behind the ears not to want one.

  20. jaelanne

    Reply

    parched 😀

  21. Kera Bredin

    Reply

    I am still waiting for the 2 [ under flowered umbrellas ] I ordered some time ago. Need them by Dec. 13–FOR SURE. Please respond with positive, definite date. Much appreciated.

    • ETA

      Reply

      We are not a distributor of this umbrella – we are simply offering one as a prize

  22. David Hunt

    Reply

    Blue skies however you look at it.

  23. Reubin

    Reply

    Best idea for an umbrella.

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