For over 30 years, ETA has been the name cyclists trust for specialist bicycle insurance.
As the UK's first dedicated provider, we’ve been protecting riders since day one - pioneering innovations like Cycle Rescue, the country's first 24/7 breakdown recovery service for cyclists, and which is included free with every policy.
Our commitment to ethical, reliable cover helped earn us the title of UK’s most ethical provider 2025, as judged by The Good Shopping Guide.
When you insure with us, you're choosing experience, and a company that puts cyclists first.
We believe customer service should be personal, not automated.
That’s why when you call or message us, you’ll speak directly to a real person - no endless phone menus, no chatbots, just friendly, knowledgeable support.
And we handle all claims in-house, so you can trust that your case will be dealt with quickly and efficiently. Whether you have a question, or need to make a claim, we’re always here to help - just give us a call.
– You and your family are covered on your bicycle
– Cover for theft, loss and damage worldwide
– Cover for bicycles up to a value of £15,000
– Race and triathlon cover
– Cycle Rescue for named policyholder
– Personal liability, personal accident and loss of earnings cover worldwide
– 30% multi-bike discount
– E-bikes receive a 30% discount
– 20% disount
– We never devalue your bicycle (no matter the age) and all replacement parts or cycle are new
– Dental cover for you up to £750
– We do not cover any bicycle worth more than £15,000 new
– Claims where proof of bicycle or lock ownership cannot be provided
– Claims, where the bicycle has not been secured correctly through the frame using the appropriate, sold secure rated lock
– Cycle not covered if left unattended in a public place for more than 18 hours (24 hours at a train station and place of work)
– Loss or damage due to mechanical failure, wear and tear and manufacturing fault
– Personal liability is not covered when using your bicycle for professional use or whilst racing
– Our claim form is online
– Minimum excess £50
– All claims are dealt with in-house by our friendly claims team
– Cycle rescue is not covered outside of Europe
– Personal accident, personal liability and loss of earnings are not covered in the USA or Canada
– Electric bicycles must be road-legal in the UK (motor output must not exceed 250 W/15.5 mph)
Find out more about what’s covered
One simple policy for total peace of mind