Child-shaped bollards help slow traffic

They may look like a new foe for Doctor Who, but child-shaped bollards that give the impression they are about to cross the road are the latest attempt by a council to slow drivers as they pass local schools.

The steel mannequins cost £350 each and have been placed outside Avenue Primary School in Leicester to help enforce a 20mph speed limit.

A spokesperson for the Environmental Transport Association (ETA) said: “Any measure that highlights the importance of slow speeds outside schools is welcome. The danger faced by children is highlighted by the fact that one of these bollards has already been knocked over.”

Road danger – when people take matters into their own hands

Motor traffic can have a devastating effect on quality of life in areas where people live, work and go to school.

When people take matters into their own hands to slow traffic in their community it is sometimes known as ‘guerilla traffic calming’.

The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.

The Good Shopping Guide judges us to be the UK’s most ethical provider.

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