Fashion for cycling comes to the high street

Cycling comes a turn of the pedals nearer the mainstream this week as high street fashion chain Top Shop launches a range of cycle-wear for women.

Top Shop employed two designers who are also experienced cyclists to produce a range of fashionable and functional cycle-wear; Amy Fleuriot and Sarah Buck have done away with day-glow jackets and sweaty back-inducing rucksacks and replaced them with cornflower-blue silk headscarves and purple panniers.

A spokesperson for the Environmental Transport Association (ETA) said: “Men and women in continental Europe cycle far more regularly than we in this country and do so in everyday clothes, unencumbered by day-glow jackets or cycle helmets – fashion is not the key to us cycling more, but it can help.”

Why don’t more people in Britain cycle?

Cycling is common in Denmark; people of all ages pootle about on sit-up-and-beg bikes. People think that more people cycle in Denmark than here because Denmark is flat – the country is not hilly but nor are most of our urban areas. It can’t be the weather, either – Danes cycle in the snow at -10°C.

The real reason may be because Denmark is more socially equal than Britain so you do not have to wear Lycra to ride a bike.

Cycling is regarded as just another mode of transport so it needs to be catered for just like any other. Consequently, the streets in Denmark tend to be designed for cyclists. No surprise that people cycle. It’s the layout and traffic rules that make the difference.

As cycling is even more efficient and green than walking, street layout should begin with the cycle and then add walking, then finally motorised traffic. Such an aspiration is so far removed from current experience we should begin with the inner parts of our towns and cities – the area within 800m of the town centre.

Do we need cycle insurance?

Yes, bikes are vulnerable to theft and in the case of an accident you may need to seek compensation. ETA provides comprehensive cycle insurance. It includes a replacement, accidental damage, personal accident cover and third party insurance.

The benefits of cycling

Cycling is not an extreme sport. It can be enjoyed by both young and old and there is no need for any equipment other than the comfortable outdoor clothing you probably already own.

• Cycling is a great way of getting and staying fit. It’s known as a low-impact activity, which means it doesn’t put a strain on your joints. If it’s been a while since you took exercise remember to take things easy, and if you suffer from a medical condition have a quick word with your doctor.
• It’s a practical way to keep fit. 75% all personal journeys are less than 5 miles long – that’s half an hour on a bike.
• Leaving your car at home and taking the bike is of benefit not only to your health, but your community; you’ll be helping to reduce noise and air pollution as well as traffic congestion
• It’s almost free. Bicycles can be very cheap to buy. They don’t need an MOT, insurance, fuel and can be parked almost anywhere for free.
• Riding a bike can help you maintain a healthy weight. Average cycling burns about 300 calories per hour.