Hovding cycle helmet airbag offered by insurer

One lucky British cyclist this summer will win a cycling airbag that cost £10m to develop.

The Hövding is the world's first cycling airbag and is up for grabs in a free prize draw organised by leading bike insurer, the ETA.

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Worn like a collar, the airbag's sensors record its wearer's movements 200 times a second and, in the event of an impending collision, it inflates in one tenth of a second into the shape of an over-sized motorcycle helmet.

When the Swedish-designed Hövding was tested against 13 of the leading cycle helmets, it proved to have more than three times better shock absorbency than conventional helmets.

A spokesperson for the ETA, which has been assessing the high-tech airbag, said: "We believe the Hovding airbag provides an unobtrusive and efficient alternative to a conventional cycle helmet for those who choose to wear protective gear."

Win a Hovding cyclist airbag

We have one Hovding airbag to give away and entering the prize draw is free and easy.

Visit eta.co.uk/insurance/cycle/ and simply use the 'Email Quote' button to email yourself a quote for cycle insurance.

It takes less than a minute, and you will be automatically entered into the draw for the airbag. Don't worry if you already have cycle insurance with us - you are welcome to email yourself a quote and enter the draw.

Enter the Hovding airbag draw

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Cycle insurance

Whether or not you ride with a helmet, cycle insurance from the ETA offers protection for you and your bike. Every policy includes as standard, new-for-old (no matter the age of the bike) and accidental damage (including race events and triathlon), £5m third party, £20,000 personal accident, Cycle Breakdown and much more.

Get an instant quote, or call us on 0800 212 810 (local rate 0333 000 1234 from a mobile) to find out more.