Making equality the norm

Last Spring, we made the decision to stop using titles in our written communications with all our customers. We deem the use of honorifics and titles, to distinguish between married/unmarried women, but not men, to be outmoded and discriminatory. Titles can often set people up against each other as they imply some as worthier than others. At the ETA, we will only ever ask for the information that is relevant to setting up your policy.

Here at the ETA, women make up 50% of the board, 60% of the executive team and the pay is 0% lower than our male counterparts. From the company’s inception, fair maternity and paternity leave has been available for all, long before the government made it mandatory.

Gender equality has always been the norm for us, and we are proud to be part of the ever-improving move towards equality. After all, we are considered Britain’s most ethical insurance company. The Good Shopping Guide each year reveals the good, the bad, and the ugly of the world’s companies and brands, with a view to supporting the growth of social responsibility and ethical business as well as a more sustainable, just society.

Beating household-name insurance companies such as John Lewis and the Co-op, we have an ethical company index score of 89 – earning us joint-first place with Naturesave.

According to The Good Shopping Guide: “There are some insurers who can be regarded as ‘ethical specialists’. The ETA aims to bring about positive changes in Britain’s travel habits by raising awareness about the impact of excessive car use. It provides travel and bicycle insurance as well as breakdown cover for cars and mobility scooters. See eta.co.uk for further details.”

Your Journey. Our World

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Twenty-eight years on, we continue to offer home insurance, cycle insurance, travel insurance and breakdown cover while putting concern for the environment at the heart of all we do.