Cyclists who break down are now able to call out a recovery lorry in much the same way as car drivers use the AA or RAC.
The carbon-neutral Cycle Rescue service costs from £34 per year, but is included for free with a new type of cycle insurance launched this week by ilovemybike.co.uk
A spokesperson for the Environmental Transport Association (ETA) said: “Motorists get all manner of extras thrown in for free when they buy insurance – the service for cyclists should not be any different.”
A poll conducted on behalf of ilovemybike.co.uk has found that over 4 million British motorists would be prepared to cycle more to cut their motoring costs.
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