No more honorifics

The use of titles to distinguish between married/unmarried women, but not men, is not only outmoded, but discriminatory so as a business we’ve now stopped using titles entirely with all our customers in written or emailed correspondence.

From the start of this month, none of our written communications have included honorifics of any kind.

We know it’s a small step, but we are proud to be part of the move towards equality. After all, we are considered ethical in Britain. The Good Shopping Guide each year reveals the good, the bad, and the ugly of the world’s companies and brands, with a view to supporting the growth of social responsibility and ethical business as well as a more sustainable, just society.

Beating household-name insurance companies such as John Lewis and the Co-op, we have an ethical company index score of 89 – earning us joint-first place with Naturesave.

According to The Good Shopping Guide: "There are some insurers who can be regarded as ‘ethical specialists’. Naturesave places 10 per cent of premiums into a fund which finances projects that benefit the environment. The company offers a free environmental performance review to businesses and charities to help spread awareness of sustainable development. The ETA aims to bring about positive changes in Britain’s travel habits by raising awareness about the impact of excessive car use. It provides travel and bicycle insurance as well as breakdown cover for cars and mobility scooters. See eta.co.uk for further details."

Your Journey. Our world

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Twenty seven years on, we continue to offer home insurance, cycle insurance, travel insurance and breakdown cover while putting concern for the environment at the heart of all we do.