OMATA - the world's most stylish cycle computer

Looking like an IWC watch for your road bike's handlebars, the OMATA is a GPS cycle computer that displays information via a stylish analogue face.

The OMATA allows ride data to be exported via USB-C to apps like Strava, while speed, distance, elevation and time are converted into the distinctive analogue movement by a mechanical sub-assembly developed with Seiko.

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As well as sharing the appearance of a Swiss watch, the OMATA promises to be engineered with the same degree of precision. Machined from high-grade aluminium, it is designed to withstand dust, water and other harsh environmental factors.

The inspiration for this modern re-working of the classic bicycle speedometer dates back to 2009. Designer Rhys Newman read an article that described how the speed of human cognition dictates that 18 mph is a comfortable speed at which to travel through and perceive the world - coincidentally close to the pace at which he felt comfortable on a road ride. The revelation inspired him and his team to explore ideas to enhance the emotional, mechanical object that is the bicycle and ultimately gave birth to the Omata speedo.

You can pre-order the OMATA for $499 via Kickstarter.

Insurance cover for cycle parts and accessories

On the face of it, every cycle insurance might look the same, but even if your only concern is protection against theft, there are massive differences between providers. For example, you might expect the term 'new-for-old replacement' to mean just that, but almost every insurer will apply a severe depreciation to any bike more than a couple of years old. ETA cycle insurance never devalues your bicycle. Ever.

Another area of cycle insurance small print that's important to check is policy of theft of parts and accessories. When you lock your bike in public, are parts like the saddle and wheels covered against theft? And if they are, does a minimum claim amount, or high excess, make it hardly worth putting in a claim in the first place? ETA cycle insurance covers all bike parts against theft and vandalism, including quick release components such as saddles and wheels.