Orb promises bidon bling for your winter cycle commute

We don't believe cyclists should have to light themselves up like Christmas trees to feel safe on the roads, but we are where we are. Plus, the Orb illuminated water bottle is kind of cool.

The Orb is an illuminated water bottle that flashes with 70 lumens of light in a bid to increase your visibility on the roads.

Win an Orb illuminated water bottle

We have an Orb to give away. To be in with a chance of winning, simply leave us a comment below.

Politicians must see the light over road safety

Logic dictates that the larger and heavier the vehicle, the greater its driver's responsibility for the safety of others. The Highway Code now refers to a hierarchy of responsibility on the roads, but in practice - and not helped by the absence of presumed liability in law - vulnerable road users are forced to make way for others.

It’s one of the reasons why cyclists in this country feel compelled to use ever more high-visibility clothing and lights.

The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.

The Good Shopping Guide judges us to be the UK’s most ethical provider.