The tilting electric trike with four wheels

Drivers are notoriously difficult to prise from behind the steering wheel. We blame the cup holders.

Millions of us every day overlook the running costs, time wasted in traffic jams and even our responsibility for the air pollution that brings about the early deaths of 50,000 in Britain alone each year, simply because our cars provide such a comfortable and well-appointed environment.

Unfortunately, it doesn't matter how many well-placed cup holders your car boasts, our relationship with the car is an ill-judged affair than cannot last. There simply isn't the road space or natural resources.

Peugeot thinks it has a practicable alternative to the car for those motorists unwilling or unable to use a bicycle.

The Peugeot PHEV (plug-in hybrid electric vehicle) scooter is a tilting electric trike powered by electric motors housed within its wheels able to deliver a top speed of about 40 mph and range of 186 miles. An internal combustion engine can take over on motorways for speeds up to 70 mph.

The electric scooter promises to handle like a trike and despite of having four wheels, its size and configuration mean it can be classified as a three-wheeler.

No word yet on whether it is equipped with cup holders.

An ethical company like no other

Not only are we ethical, but we also campaign for sustainable transport. Sometimes that means protesting until a school gets the zebra crossing they've been refused, or running 60 roadshows this year to encourage people out of their cars, or fixing bicycles for free. Supporting this work is easy - you simply have to take out cycle insurance with us, cover that just happens to be excellent.

We provide home insurance, cycle insurance, travel insurance and breakdown cover - all while putting concern for the environment at the heart of all we do.