Who says romance is dead? Valentine's Day heart rate monitor giveaway

What's the perfect Valentine's Day gift for the cyclist who gets your heart aflutter?

The TICKR from Wahoo is a pebble-shaped heart rate monitor that also measures calories burned. The data can be easily shared via Bluetooth to your smartphone, tablet or smartwatch and platforms such as Zwift, Nike Run Club or Peloton.

Win a heart rate monitor for your Valentine

We have a heart rate monitor and strap worth £40 to giveaway. If you'd like to be in with a chance of winning, simply leave us a message at the bottom of the page and we'll pick a name next week.

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Beauty's in the eye of the beholder, but science says cyclists stay young

It's already known that cyclists typically have a level of fitness equivalent to being 10 years younger, but scientists also believe cycling could be responsible for maintaining youth itself. Researchers at Kings College London monitored 120 cyclists aged between 55 and 79 and failed to observe signs of ageing that would be typical in the same age profile.

Steve Harridge of King’s College London said: “We had assumed that there is a linear straight line decline in physiology with ageing, but that is very unlikely to be the case. We’re not saying we’re reversing ageing, but that cycling seems to optimise the ageing process."

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The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.

The Good Shopping Guide judges us to be the UK’s most ethical provider.