Why must basic bicycle bells be boring?
April 2, 2025
By law, every new bicycle sold in the UK must come with a bell. But let’s be honest - how many actually stay on bikes for long? Cheap, flimsy, and aesthetically uninspiring, they’re usually very quickly removed and forgotten. Yet, a well-designed bell is not just a legal box to tick; it’s a useful tool to give pedestrians and fellow riders a polite heads-up.
The real issue isn’t that cyclists don’t want bells - it’s that we’re not given a reason to want them. Imagine if bicycle bells were as thoughtfully designed as other bike components, made to look good, and to be a pleasure to use. A bell can be a thing of beauty or a point of interest, or even a source of amusement. It need not be an afterthought.
There are plenty of high quality aftermarket designs to buy, but we’re not saying bike bells need to be expensive – simply a reflection of your own riding style and personality.
Take the Woodpecker Bell, for example. Instead of the usual metal dome, this one has a pretend tree trunk and a tiny woodpecker hammer. What better design to herald spring?
With a bit of imagination, the bells supplied with new bikes could be varied and appealing. After all, a well-designed bell is more than a courtesy; it’s a simple, effective way to make shared spaces safer for everyone.
Win a woodpecker bicycle bell
To be in with a chance of winning this distinctive bike bell, simply leave a message below and we will draw from the hat next week.
Get Cycle Rescue for free with ETA bicycle insurance
If you suffer a breakdown (including punctures, or even a flat e-bike battery) while out cycling, our 24-hour Cycle Rescue team is on hand to arrange transport for you and your bicycle to a safe location. The service is included for free with ETA cycle insurance, along with:
• Theft, accidental damage & vandalism
• E-bike battery theft cover
• Cycle Rescue
• No devaluation of your bike over time
• £2m third party PLUS £20,000 personal accident cover
• Shed and garage storage
• Low standard excess of 5% (£50 minimum)
The ethical choice
The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.
The Good Shopping Guide judges us to be the UK's most ethical provider.
Information correct at time of publication.
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