Win a luxury bicycle bell

August 1, 2022

Knog Oi Luxe Bike Bell

The Oi bicycle bell reimagines a much-underrated accessory that's largely unchanged since its invention in 1877.

Unlike a traditional bicycle bell, the Oi is not a dome. The design wraps discreetly around the handlebar in a way that looks as good on a vintage ride as it does on a road bike.

The standard aluminium model comes in four finishes: brushed aluminium; brass-plated; copper-plated; and black. We have a Knog Oi Luxe Bike Bell to give away.

Win the Oi Luxe bicycle bell

Leave us a message at the bottom of this page letting us know what bike you’d be fitting it to and we’ll pick a name.

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Your handlebars wear a bell as your wrist sports a watch. It may not be essential, but it’s useful and can look good, too. The bells fitted by law to all new bicycles are cheap and nasty looking – and almost always quickly removed once the bike leaves the shop. This is unfortunate because if you cycle on tracks and paths shared with others, they can be a polite way of announcing your approach, especially if followed with a verbal greeting and request to pass.

When it comes to sound, it’s all in the choice of metal. While the alloy used in the most basic models might be cheap to produce, the flimsy plastic used to strike the dome produces a tinny sound. The Oi bicycle bell uses a spring-loaded actuator to strike firm and fast, resulting in a good balance of volume and longevity of sound.

The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.


The Good Shopping Guide judges us to be the UK's most ethical provider.


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Information correct at time of publication.

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