Zebra crossing uses 3D illusion to slow drivers

Iceland has become the latest country to use paint to create a 3D illusion in order to slow drivers.

https://www.youtube.com/watch?v=szJbz-z7iJw

In Britain some speed bumps are flat, but painted to appear three dimensional. However, in Canada they have gone a step further. Cricket fans have become used to seeing the pitch printed with elongated advertising slogans, which appear in their correct proportions when seen from a particular angle – in most cases when viewed from where the television cameras are situated. An organisation called Preventable, used the same technique to raise drivers’ awareness during the first week of the new school term.

A sticker applied to the road surface gives the impression a child is standing in the middle of the street - the image gradually appears to be three dimensional as drivers approach the image. The sticker was installed following careful consultation with the local council, parents, engineers, and police.

The project was a highly imaginative way of highlighting the need for slower speeds and extra vigilance on the streets where children live, go to school and play.

We are great believers in a low-tech solutions. If haven't seen it before, take a look at our inflatable zebra crossing which can be set up in three minutes.

https://vimeo.com/161470468

If you want to support campaigns, such as the Safer Crossings for Schools project above simply buy cycle insurance, travel insurance, breakdown cover and home insurance from us - the profits help promote sustainable transport for all.

Ethical insurance

The ETA has been voted Britain's most ethical insurance company 2017.

The Good Shopping Guide each year reveals the good, the bad, and the ugly of the world’s companies and brands, with a view to supporting the growth of social responsibility and ethical business as well as a more sustainable, just society.

Beating household-name insurance companies such as John Lewis and the Co-op, we earned an ethical company index score of 89 – earning us joint-first place with Naturesave.

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Twenty seven years on, we continue to offer cycle insurance, travel insurance, breakdown cover and home insurance while putting concern for the environment at the heart of all we do.

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