Our aim has always been to encourage as many people as possible to reduce their own impact on the environment. Small steps, however small, by many people. Cumulatively it can make a huge difference.
We began our Green Transport Week in 1992. Each year we chose one city to host the launch of the week. Many cities would bid to host the event. They had to be highway authorities, but in 1995, for the first time, a county won the contest to host the week. Hertfordshire did not have the heft of a city such as Manchester or Leeds, but it was more typical of local government across the country.
We wanted to include something new, and we arranged for a few schools in Hertfordshire to have a special day when parents would walk with their children to school.
The children enjoyed it so much that Hertfordshire extended it across the county. By the following year Walk to School Day became a firm fixture in the school calendar.
It has now spread across the world.