General News

ETA zebra crossing pops up in Parliament

November 14, 2012

A pop-up zebra crossing designed by the ETA has scooped top honours at the Green Apple Awards, which took place this week at the Palace of Westminster. The pop-up zebra crossing was an example of guerrilla marketing - a low-cost, unconventional, and often localised way of promoting a product or an idea, which in this case was road safety...

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