Bike inspired creativity

What to buy this Christmas for your bicycle-loving kith or kin? How about the new book, Bike inspired creativity - a tribute to the designers, inventors and dreamers whose ingenious bike-inspired creativity all too rarely receives public attention.

The book tours the world in search of concept bikes, research on materials, examples of artistic brilliance, record-breaking attempts, innovative ideas, zany designs, projects with a social impact. A cocktail of creativity sure to be savoured by every cyclist.

Bike inspired creativity

You can order a copy of the book for 30 euros at velosophe.be

The book includes an entry on one of the ETA's very own bicycle builds; the Hornster. Those of you familiar with the outlandish design will know that we built it as response to the danger posed to cyclists by heavy goods vehicles. The train horn fitted to the bike, and powered by a SCUBA air tank, is over 100 times louder than the horns fitted to lorries - an antedote to the tired excuse of sorry mate, I didn't see you. The Hornster has been featured on television, in books and is the holder of a Guinness World Record.

The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.

The Good Shopping Guide judges us to be the UK’s most ethical provider.

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