Brainy Bike Lights

A new bicycle light claims to use the way our brain react to instantly recognisable symbols to help make urban cycling safer. The Brainy Bike Light uses an illuminated bike symbol as the front and rear bike lights.

The design was developed with the help of a specialist in behavioural economics.

Professor Charles Spence at the University of Oxford says of the Brainy Bike Light “The use of a highly recognisable symbol, one that is deeply imbued with meaning, constitutes an extremely clever and effective means of creating greater awareness and faster reactions from drivers of other vehicles.”

Win a set of Brainy Bike Lights

Be one of the first cyclists in Britain to own a set of Brainy Bike Lights worth £45.

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Urban 'light clutter'

The designers claim the illuminated bike symbol stands out from urban light clutter and is is more quickly recognised by other road users than conventional bicycle lights.

Inspired by research conducted by the University of Oxford, the so-called Brainy Bike Lights use an illuminated bike symbol to standout from urban light clutter and

https://vimeo.com/91073908

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