End of the road for bicycle that was too advanced for production

May 19, 2017

The Denny has won a competition to design the ultimate urban utility bicycle

The team behind the Denny – a radical new interpretation of the urban bicycle – are appealing for a new manufacturer to resurrect the project.

After winning the Oregon Manifest Bike Design competition, the battery-assisted bicycle was due to be built in small numbers by Fuji, but it was not to be.  The Denny won a public vote on the strength of its ingenious handlebar lock design, clever mudguard system, automatic gear shifting and stylish cargo shelf, but as Roger Jackson, creative director of the project, told the Seattle Times:

When you take the bike into the journey to production, there will always be trade-offs … at the end of the two-year journey, the compromises got to the point where the spirit of the Denny wasn’t going to be alive.

Described by the BBC as a ‘bike for people who don’t ride bikes’, many of the Denny’s features are said to have proved too challenging for mass production. However, there may be hope for the novel removable handlebars that double up as a lock. The design is still under development and currently on its fourth iteration.

https://vimeo.com/101883999

The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.

The Good Shopping Guide judges us to be the UK’s most ethical provider.

{{cta-cycling}}

 

Information correct at time of publication.

Leave us a comment

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Comments
--
Name
2 days ago

Reply
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Name
2 days ago

Reply
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cycle Insurance Quick Quote
Start now
ETA logo
E-bike Insurance Quick Quote
Start now
ETA logo
European Breakdown Cover
Start now
ETA logo
Mobility Scooter Quick Quote
Start now
ETA logo