Plume: The mudguard for cyclists who don't like mudguards

Faced with the fickle British weather and a frustration with existing mudguard designs, British cyclists Dan McMahon and Patrick Laing have produced the Plume.

Like a butterfly proboscis, the stainless steel Plume recoils when not in use; the simplicity of the design reflecting that of the bicycle itself. Unlike most mudguards, Plume is super-thin, and made from materials that won’t snap, crack, or bend out of shape.

The Plume has a mount that stretches to fit standard seat post sizes, with no need for tools, shims or screws. Made from rubber, it is designed to absorb shocks so the mudguard doesn’t recoil until you want it to.

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More information at plumemudguard.com

Win a Plume mudguard

We don't know if it's vanity or masochism that stops most of us British cyclists from fitting mudguards - a habit that seems especially perverse given our country's wet weather - but we thought it was a good idea to give away a Plume mudguard worth £28. Leave us a message at the bottom of this page and we will pick a winner next week.

The ethical choice

The ETA was established in 1990 as an ethical provider of green, reliable travel services. Over 30 years on, we continue to offer cycle insurance , breakdown cover and mobility scooter insurance while putting concern for the environment at the heart of all we do.

The Good Shopping Guide judges us to be the UK’s most ethical provider.

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The Good Shopping Guide rated us ethical in Britain.

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