This bicycle creates its own cycle lane

The news that Oxford Street is to be free of motorised traffic couldn't come soon enough. Research by King’s College recently found nitrogen dioxide levels on London’s Oxford Street to be the worst on Earth – a shocking revelation that is prompting new restrictions on the type of vehicles permitted to enter London. Dr David Carslaw, Environmental Research Group, was quoted in relation to air pollution levels on Oxford Street: ‘To my knowledge this [level] is the highest in the world in terms of both hourly and annual mean. NO₂ concentrations [in Oxford Street] are as high as they have ever been in the long history of air pollution.’

But now for the bad news. The London Mayor and planners at TfL have decided to make no provision for cycling on the 80 ft-wide street - even though many similarly sized pedestrianised shopping streets in Europe manage to operate very successfully as a shared space.

The broader context is deadly air pollution, the fact that any proposed alternative cycling route will not free of buses and HGVs, and as strong need to send a practical and political message about shared space. It makes the decision to ban bicycles ridiculous. In response we've cobbled together something equally ridiculous; a bicycle that lays its own cycle lane.

If plans for Oxford Street remain unchanged, we'll be visiting it with our contraption...

https://www.youtube.com/watch?v=oFkFExvbntI&feature=youtu.be

We are a cycle insurance company like no other

Not only are we Britain's most ethical insurance company, we campaign for sustainable transport. Sometimes that means protesting until a school gets the zebra crossing they've been refused, or running 60 roadshows this year to encourage people out of their cars, or fixing bicycles for free. Supporting this work is easy - you simply have to take out cycle insurance with us, cover that just happens to be excellent.

Unlike other insurers we never devalue your bike. And if you ride a carbon bike, rest assured we will never have a cracked frame repaired - we will always replace your bike with a new one. How many other insurers can say that? Find out more

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